The field of technology is ever-evolving and extremely dynamic in nature. In order for an organisation to be relevant in the tech world, it must be up to date with the latest trends. The same goes for Search Engine Optimisation. Over the years, the ranking factors have kept changing. The best way to ensure that you maintain good ranking is to hire SEO expert from India. But till then, here are some tips that you need to keep in mind:
1. High-quality content
It has always been important to have well-written, long-form content. This is because of the way search engines work. Bots called “crawlers” crawl the internet, reading words, looking for relevant items. While images and videos are important for visual attraction, the readability is a top priority.
The content should be written in the perfect balance of active and passive voice. It should be broken down using subheadings and bullet points. Make sure that sentences don’t exceed twenty words. Readers are more likely to keep reading if you use appropriate transition words.
2. User experience
Search engines take into account how much time users spend on your website. This amount of time really depends on the experience you offer to users. Navigation should be easy; you can do that using breadcrumbs, search bars, and menus.
In order to make your page more engaging, use both internal and external linking wherever appropriate. A website that has sidebars is more convenient to use. They can be made really attractive using testimonials, FAQs, countdowns, and alerts.
3. Brand Value
No matter how great your content is, it will be hard to find your results above content on websites like Forbes or WebMD. This is sole because of its brand name.
Search engines prioritise websites that are better known and trusted by users. Just like any other consumer product. To improve your brand value, make your brand name and logo seen everywhere. People should be talking about it, posting about it, and giving it ratings.
4. Social presence
In today’s world, everything is affected by social media. Your organisation should have an account on all the commonly used platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Google+.
These accounts should be active and regularly maintained. They will act as social proof and increase your credibility. That should help you with your brand.
5. Mobile friendly
The internet is accessed the most through mobile phones. Your website should be appropriate for a phone browser. This implies the aesthetics as well as the URL. Consult an SEO expert to find out more.
One thing to keep in mind is that most phones don’t operate on high-speed internet. So, your website shouldn’t take too much time to load. Manage that by optimising image sizes, managing cache, and good hosting.
There are many more tricks and techniques you can learn about SEO if you do some research on the web. But in case you don’t have the time or skills to do that, the best thing you can do for your organisation is to hire an SEO expert from India.