During the pandemic COVID19, businesses are almost shut down as there is no demand for any product or service from clients. However, it does not mean you will wait until the lockdown is lifted.
If you have an online business, you still have lots of things to do despite the lockdown. As you know that you need to tackle search engines as well as customers at the same time, you will continue to make efforts to maintain top rank in search results.
It means you will need to follow SEO tactics. Otherwise, your users will not find your business when they type any keyword in the search bar.
Investing in SEO strategies is crucial despite lockdown because you will be visible to your audience when they try to find you, your website will remain updated, and you will gain the trust of your users.
Since users cannot reach you during the lockdown, your SEO strategy should not aim to promote your offerings but to improve your online presence. Here is what you should do to improve your online existence during the lockdown.
If you want to show up in top search results, you will have to focus on content. As your target audience is not in touch with your business right now, it is not a good idea to promote your offerings to them.
Instead, you should revise your old content. Updating old content is also a good SEO strategy. You don’t need to review the entire content. Before you start it, you will need to analyse which content is paying off your SEO efforts.
Try to figure out if you can improve that piece of information. It would be best if you also focus on the content that contributed zero results to engage your audience. Figure out why it is not yielding the return on investment.
- Updating old content generally includes changes in statistical data;
- Refining the content this time will take a huge burden off your shoulders;
- The content enhancement will help you get a higher rank in search engines.
Do not give up off-page SEO
As far as it is about on-page SEO, you will revise old content and create informative blogs consistently. During the lockdown, your focus will be on being in touch with your target audience.
On-page SEO does not necessarily aim to promote your offerings only. It helps users know about your daily activities. As long as you are active, people will not forget you. However, this time you will have to prioritise informative blogs more than promotional blogs.
Well, whether people are buying your products or not, you cannot stop off-page SEO. It helps in link building. During the lockdown, you should build as many links as possible because they inform Google that:
- You are a reputable source of information.
- You are expert in your field.
If you want to improve your rank in search engines, you will have to feed fresh content. Google prefers fresh content when it comes to deciding the rank of a website. Create original, informative and in-depth articles and guest blogs. The higher the quality backlinks, the higher the rank will be.
Focus on social media activities
Social media promotion is essential to stay in touch with your audience. If you write a new blog, share it on social media platforms. Let people know what you are doing nowadays. Though it will not help you convert them into sales immediately, they will at least not forget your brand.
Once your brand has attained a reputation, people will not get it off their mind. Be up to date with developments in your field and share them on social media channels. Feed your target audience with regular posts.
Track your audience whether they like it or not by evaluating shares, comments and likes. If you are not getting how to do this, you should hire an expert. Their suggestions can help you approach your audience in the right way. If you do not have enough money to hire professional services or to accumulate necessary material, you should take out loans for bad credit with no guarantor and on benefits that will work for you. It will release the extra burden of your regular earning.
Lockdown does not seem to be an ideal situation for any business, but it should not deter you from improving your online business. Of course, you cannot sell your products and services this time, but you can make efforts to impress search engines to fight for a higher rank against your competitors.
Tips mentioned above can help you improve your presence in search engines. People will easily find your business if you do not lose your rank. If you do not know how to do it, do not fight shy of hiring an expert.