According to the American Trucking Association’s latest report on American Trucking Trends for 2018, the industry generated around $700.3 billion of economic activity in the year 2017. Small freight transportation, generally known as LTL shippers, deployed nearly 15.5 million trucks operating in the US. This figure amounts to around 13.6% of America’s total trucking sector. In 2018 the business-centered logistics costs for the US alone reached a magnanimous figure of $1.6 trillion. On the other hand transportation services for hire contributed to nearly 3% of the US GDP in 2017 which amounted to nearly $543.2 billion. As one can see that you do not need to be a well-trained analyst to understand how growth in the industry can be related to sector-specific initiatives, however for any business owner it is time to understand that the competition is only going to get tougher from now onwards. Hence to help you combat such persistent and prevailing rivalries in the market let us offer you some great advice as to how you can ensure that your business always comes on top. So without any further a due let’s take a quick look at them each:
The Eminence of Your Brand Should Speak Loud & Clear
When you end up dealing with an industry where the word literary travels fast and along with you, then there is simply no room for complacency. You need to deliver power statements regarding your brand from the start and carry on the flame. Be stupendous, be enthralling, make big promises and never compromise on the quality of your services. The perception that you create for your venture should draw a line between you and the rest. The glory and superiority which your services celebrate must never become a point of comparison. It should set you apart. For instance something as fundamental as custom logo transportation uniforms should give you a clear picture how you need to present yourself in the eyes of the general public. On the other hand your corporate branding strategies should at the least be on par with some the best in the industry. Like we mentioned before there is simply no time to play shy, let it all out and be as loud as possible.
Bolster Up Your Venture through Digital Media
If there is one thing that we have learned after studying any industry belonging from any part of the worldis that your business needs to stay relevant for it to get proper traction from the masses. Hence we are currently living in the age of information technology, so we no possible explanations in not seeing you try out and master the following outlets for your business:
- Search engine optimization for your website
- Running paid campaigns online.
- Getting viral on various social media platforms such as Facebook, Google+, Instagram, LinkedIn, Twitter, YouTube to name a few.
- Developing a smartphone application for your business.
- Deploying CRM, ERPs, and various other automated formats of database management systems for augmented efficiency at work.
- Running print ads and opting for affiliate marketing campaigns.
- Registering your business’ presence on listing websites as well as customer review websites.
Making Innovation Your Flagbearer!
Gone are the days where business couldn’t simply grow out their shells and seek out new horizons to explore. Now is the time to stay up to date as much as possible. There are various breakthroughs awaiting you that can offer major barriers to be overcome by you. Your latest technological gadgets, properly maintained machinery, equipment, tools, and vehicles are your most prized possessions today. Furthermore networking with various agents in the market can also open new doors for opportunities for you to explore. So make new connections and there is no need to stop anytime soon as the more collaborators you have these days the better the chances for your business to survive these highly competitive times. Interact and engage with the community in a constructive manner, participate in events and create as much awareness about your services as you possibly can. You need a dedicated team made of bright and learning minds to execute marketing strategies properly.
We hope this post was able to offer you some great insights as to how you can go about creating awareness about your distribution and transportation business. For more queries regarding the topic please feel free to let us know of your feedback in the comment section below.