In order to become the best preschool franchise, one has to become a good preschool first. Only when a preschool is able to establish itself in a metropolis like Delhi, Mumbai etc., will it be able to get nationwide acclaim. However in order to be able to gain such popularity that franchise inquiries come to it on its own, it needs to ensure that:
- Services offered are par excellence and
- Marketing strategies adopted are goal centric.
In order to be able to provide superlative services, a preschool needs to have certain amenities and services in place like:
- Infrastructure: The infrastructure present within the school helps make a good impression on the minds of the parents when they come to visit the school for the first time. Hence care should be taken to ensure that:
- The interiors are kept clean and well decorated with relevant paintings and pictures,
- The play area should contain enough equipment so that all children are able to enjoy quality time there without having to wait too long for their turn,
- The Montessori apparatus, an essential part of the curriculum for a Pre School in Delhi and elsewhere, should also be well maintained and present in ample quantity to enable the imparting of quality education etc.
- Employed staff: They need to be friendly with a pleasant personality. Since it is kids that they will be dealing with, they need to be patient and understanding. The employed staff consists of:
- Teachers who need to be qualified and of a pleasant nature,
- The non-teaching staff should be helpful, caring and loving,
- The security needs to be from a well-known agency and extremely efficient,
- Medical staff, if any too needs to be qualified to deal with any emergencies and exigencies which might crop up.
Marketing strategies adopted to ensure the best preschool franchise tag gets attached to the preschool in operation are:
- Advertisements: Placement of advertisements, especially on the visual media, helps to increase awareness about the school in local as well as national circles. In fact, placing video adverts on television is a good strategy to attract nationwide interest.
- Social media platforms: This is one of the most popular forms of networking today and thus should be leveraged to its optimum. Running campaigns on the same, uploading relevant videos, pictures of school activities etc. are some ways in which to take advantage of the popularity of social media platforms and reach many people nationwide.
- Website creation: This is the most important part of all marketing strategies adopted for ensuring the popularity of a Pre School in Delhi and elsewhere. The creative designing of a website needs to be professionally done so that it has all the right elements to drive web traffic towards it. This includes:
- Uploading content which is interesting,
- Providing trainer videos for quick referrals,
- Presence of quick links so that information is available with a click,
- Authentic and credible customer reviews etc.
The adoption of the above techniques helps a preschool transcend from being one of the several to the best. Since in competition only the best survive, becoming one of the top-rung preschools is absolutely critical for its survival.