As Steve Jobs once said, “Design isn’t just what it’s like seems like. The planning is how it works. “Functionality and therefore the serviceability, not
the visual design,
determine the success or failure of an internet site. The visitor of the page is that the only one that is trying to find information regarding a product or a service.
Most users once they visit an internet page they’re trying to find a selected information, product or service.
• Users like Quality: If an internet page provides quality content, then it’s compromised with advertisements and style of the online page. One should remember that a mixture of excellent design and quality content is required to drive relevant traffic on the webpage.
• Most Users Scan the Webpage: When a user visits an internet page they scan the webpage for the knowledge which fulfils their needs.
• Web Users are Impatient and those they What Instant Gratification: If the content on the webpage isn’t properly structured and if the visitor isn’t ready to get the specified information within the primary three seconds. Then the probabilities of users exiting the webpage increases.
• Users Don’t Make the simplest Choices: website visitors don’t go page by page to look for the specified information, rather they scan the online page and therefore the link, which satisfies their requirement and that they jump thereto.
• Web Users Follow Their Individual Intuitive Feeling: Most users scan the online page rather than reading line by line. Consistent with the knowledge architect Steve Krug, it’s mainly because the users don’t care. “If we discover something that works, we stick with it. It doesn’t interest us if we understand how things work, as long as we will use them. If your audience goes to act like you’re designing a posh design, then create an excellent design which makes users think.”
Now, having seen the user’s behavior, next we are getting to checklist the online designing principles
1. Don’t Make Users Think too much: consistent with Krug’s first law of usability, the online page should be self-explanatory; it should contain answers to most of the questions which users can get after browsing the online page. If the navigation and website architecture isn’t designed properly, the user will find it difficult to grasp how the system works. A well thought and structured design along side clear and concise quality content direct the user towards availing the services or making a sale. Thus, well-planned structure reduces the mental load. Once this is often achieved, it’ll be easy for the user to navigate through the web site.
2. Use Minimum Fill in Forms: In every project which is meant to cater to the precise needs of the user, attempt to keep users requirements minimal. First-time visitors will like if they do not need to fill in long forms to undertake out your service. Basically, remove all barriers; a user registration employing a long fill within the form is enough to chop down on the incoming traffic.
3. Divert user’s attention towards your USP: an internet site contains both static and dynamic content, some aspects of the interface are more attractive than others. Attractive content, images and videos should be wont to attract customers towards your USP (Unique Selling Proposition).
4. Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and that they neglect architecture of the online page and content. An honest mixture of design, layout and content will drive more quality traffic to the webpage.
5. Strive for Simplicity and Effective Writing: The content on the online page should be clear, concise and properly structured. Because it helps the user to seek out the specified information easily.
6. Innovate but Not Distract: a powerful web design uses innovation and creativity. Use white spaces or negative spaces as per the need. A white space is that the area of the page that’s empty mainly used between the pictures and videos.
7. Aesthetically Appealing – Target as per the Niche: Every industry or segment caters to specifically targeted customers supported factors like age, geography and gender. The planning of the online page should be explicitly designed to focus on selected niche.
8. Build Online Credibility and Trust: Nowadays everybody is present on social platforms, users and business enterprises both. Use your website to create trust and credibility on social platforms. A testimonial from the prevailing clients may be a good way to try to to this.
9. Optimized Web Page: website should be optimized to load faster without compromising on quality factor.
10. Responsive Web Design: thanks to increase in handheld devices and data penetration. Mobile devices are the most source of traffic on the web site. Sites should be aware of load in any device regardless of the screen size.
Thus, an internet page should be designed keeping in mind, the user and business needs. Use these web design principles to urge an aesthetically appealing and result oriented website.
DPM IT Solutions Pvt. Ltd. is one among the leading web design & development company in Delhi, India. We design Responsive, Ecommerce, and Static & Dynamics. While design any website, our expert developers specialize in these 10 effective web design principles. Also, we are offering comprehensive package of SEO, SMO & All digital marketing