Not so long ago, websites were just a bunch of text and information on a page. Over time, they evolved and nowadays, users expect these things to entertain them, deliver quality, and offer an enjoyable overall experience. This means that everything from the way your buttons are aligned to what kind of images you upload plays a crucial role in whether users will stick around and make a purchase. With that said, let’s take a look at six ways you can make your website even more user-friendly and take your business to the next level.
Speed it up
Speed matters a lot when it comes to retaining visitors and turning them into customers. In fact, studies have shown that more than half of internet users decide to leave a website if it doesn’t load within the first three seconds. This goes for both users who browse the web using their PCs and mobile devices. Therefore, one of the most important things you can do when making your website more user-friendly is to speed it up. Use Google’s PageSpeed Insights to check your site speed and see if it could use a boost. If the answer is yes, try optimizing your images and combine files.
Make the information readable
Whether you want people to learn more about your organization or you want them to read a blog post on how to use your product, the information you provide needs to be readable. It’s important to know that most users don’t have time and patience to read a web page thoroughly, especially if they still haven’t decided what they want to buy. This is why your website needs to be scannable. As long as a user can skim through your website and still learn the most important things about your business, you can expect them to consider buying from you.
Choose the right colors
Many business owners end up including as many colors as they can in their website design. Although this can make the website look more dynamic, it draws people away from it. The reason behind this is that people who browse the web look for a perfect balance between beauty and clarity. This means that you need to find the right balance between your background colors and text. It’s also imperative to choose colors that are relevant for your industry and make it easy for customers to relate your website to the products or services you sell. For example, companies in the eco-friendly sector almost always use green as the dominant color for their websites.
Include expert reviews
Another great way to make your website more user-friendly is to include expert reviews into it. What this does is helps the user make a purchase decision without having to do any extra research on your company. This also helps them save time and feel more confident about your product or service. Expert reviews are extremely effective for companies in highly competitive industries such as iGaming. Just check out how expert casino reviews helped players decide on which iGaming providers they should turn to. Including reviews into your website isn’t tough and it’s guaranteed to give it a significant boost.
Make it mobile-friendly
More and more people are making a switch from desktops to mobile devices and if you want them to check out your products or services, making your site mobile-friendly is a must. Most mobile users leave a website immediately after finding out the site isn’t optimized for the device they’re using. After all, why would they stick around if they can’t tap on buttons and images with ease? Hire experts who can optimize your website for mobile and continue using GIF, PNG-8, and JPEG formats as users shouldn’t have trouble opening them on mobile. Another good idea is to compress your CSS and images.
Display social buttons
Right now, the web is all about social media. With almost 3.5 billion users, social media now plays a crucial role in the business world. No matter what kind of content you upload to your website, some of your visitors will want to share it with their friends and family on Facebook and Twitter. If there are no social buttons that make sharing your posts easier, they’ll find your website less useful. Not to mention that they might give up on the idea of sharing your post, resulting in less exposure for your brand. Luckily, displaying social buttons on your site isn’t tough and there’s no reason why you shouldn’t do it. Just make sure you’re on every platform you have a social button for.
Every website that has for a purpose to attract customers and make them stick around should be user-friendly. Therefore, follow these six ways if you want your website to perform better and help your company succeed.